Home services
A $10M-track home services company, Ontario
Client identity anonymized pending approval. Numbers reported as governed by the engagement.
The stakes
The owner runs a multi-trade home services company doing $4.2M a year. The target is $10M. Not someday: a dated milestone, set against a market where every competitor buys the same keywords and the cheapest lead wins nothing. Growing 2.4x means winning calls the competition never sees.
The plan
Named. Dated.
A number on it.
Path to $10M: a named, dated Growth Plan presented before any agreement and incorporated into it. Three geographic markets, ramped in phases. A blended cost-per-booked-job ceiling, not a cost-per-lead target. Every pillar in the engagement reports against the plan number monthly.
The system built
- Paid Digital Acquisition. Google LSA and PPC plus Meta, geo-targeted, three-phase ramp across three markets
- Search and AI Authority. Service x city architecture, schema, AI Overview and LLM discoverability
- Attribution Intelligence. Ad spend tied to booked invoices, blended CPA on one dashboard
- The AI Operating System. All six layers, starting with Never-Miss-A-Call
From the engagement
Dashboards and plan excerpts shown to qualified prospects on the deep dive.
Results to date